Top 13 SEO Interview Questions & Answers

SEO Interview Questions & Answer

1. What is SEO 

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are: (Organic Traffic from google SERP)

1.   On Page Optimization

Its refers to factors that have an effect on your Web site or Web page listing in natural search results

Check List:

•  Use SEO Friendly URLs, Avoid ugly URL – backlinkco,
• Start Title with Keyword, Add modifier in your title – Like 2017, guide & review 
• Drop your keyword in first 100 words 
• Wrap H1 Tag in your title / subheading must H2 tag 
• Use responsive Design like image alt tag with perfect keyword 
• Use Out bound link – like - Wikipedia.net (it should be relevancy signal)
•  Add 2 – 3 internal link in your every post page 
• Use LSI (latent semantic indexing) 
• SEO – 3 to 10 Keyword reader friendly & into Blog Use 3 to 4 altering Keyword info in content  Share social awareness link in page footer – like review count, FB,Tw,G+.. 

Title Tag - 70 Characters Limits

Meta Tag – Description 160 Characters / Keyword Meta Tag 200 Characters Limits

Eg: Open site Explorer – https://moz.com/researchtools

2.   Off Page Optimization 

Its refer no.of inbounded high quality links coming into your site.( its provide organic search results)

Eg: Inbound Link: business partner, vendor, and client

         

Blog, press release, and social media shares (direct traffic).

Forum Postings – do follow / no follow online links

What is No / Do Follow: (mozilafirefox browser add-on: NODOFollow)

Highlight No follow tag: using SEO Quake add-on application

Dofollow link will pass SEO Strength of “PageRank”

Search Engine submission

  – Google, yahoo, msn, altavista, alexa, alltheweb, lycos, excite..etc. get listed for free..

Directory submission (Categories of submission – paid and non-paid): DMOZ, Yahoo Directory, Zoom Info, Onemission.etc

Social Bookmarking: Web 2.0

Digg, Delicious, StumbleUpon, propeller

Link Exchange: Black hats while doing this

Link Baiting: copied / published another person information Copywriter mention reference link name

Cross linking (internal Link) / Photo sharing (flicker, Picasa, photo bucket .etc.)

Video promotion / Local listing yellow pages – google / yahoo - local map

Article submission: Go article, Now Public, Buzzle – slower process

Press release promotion: 1888preserelase , Open PR, leap PR publish to google news

Classifieds submission: advertise products for free – Kugli, Myspace, vivastreet

Social Sharing network: e-commerce website easily post client product

Eg: google product search, yahoo / MSN online shopping.

Answering to correct question for your business product with site link

Document Sharing – slide share , google Doc , google form

CSS , W3C, RSS feed Directories Submission : to submit more web directories get more traffic

Widget / Gadget Development: Online poll or game widget to be share social media like FB to get more branding and visiting.

PPC Ad Campaign: its do paid direct keyword traffic for your site.

3.What are the SEO tools do you use?

Google analytic, keyword research, Alexa, Open site explore, google webmaster.

4.What do you mean by Backlink / Out Bound Link?

Backlink – Incoming links to your website or webpage

Outbound Link -   Our website link into other website or webpage.

5.Define Googlebot?

To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a web pages are done through Googlebot by collecting details of the content information from that webpage.

6.What is Google Sandbox? Imaginary area to hold new website

7.Tell me something about Black Hat  / white Hat SEO ?

With work search engine result to get result pages / website is called Black Hat SEO / rules

Black Link technique: Link Framing / Hidden text / Gateway or Door way pages / keyword stuffing and

Cloaking (Different unrelavent search by searcher then get result is exact one - technic)

8.Can you mention the difference between SEO and SEM?

Search Engine Marketing used to promotion to the website through the SERP, while optimize search result for webpages / website through the SEO.

9.What is PPC?

Pay Per Click – stands for PPC is an advertisement campaign hosted by Google.

Two module: CPC / CPM flat rate bidding respective.

Cost per Click / Cost Per thousand Impression charge based advertiser.

10.Keyword density formula?

(Total number of keyword/ total number of words in your article) multiply by 100    

 11.What is robots.txt? (Text file)

This file instruction to search engine crawlers about indexing and caching of website / web page or directories / domains.

12.What is sitemap? (Xml file)

That allows the webmaster for a website to inform Google and other search engine about URLs. (Find all of your webpages).

13.What is the latest update in SEO?

GOOGLE ALGORITHM UPDATES

Hummingbird – “Precise and Fast” (Graph fact better result whole page fast reading)

Mobile Friendly Updates - Google’s mobile search results - it called mobilegeddon

Panda Update 4.2 “slowly Rowling” – Target for proper content / quality, proper design / speed, proper use of image. Former update

Penguin Update 4.0 – Guideline about violating the google webmaster tool – black hat technic (cloaking and stuffing)

Pigeon Update – accurate local business search result map – location ranking

Payday loan algorithm 3.0 – Clean up search result for “spamming queries”

Pirate Update: Copy write report “Google’s DCMA – US Act Digital Millennium Copyright Act.

EMD Update (Exact Match Domain) – prevent poor quality website to avoid ranking

Top Heavy Update: its page layout algorithms go to ads refer site Top Heavy.

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